WILL YOU BE GENEROUS IN 2017?

12/01/17

WILL YOU BE GENEROUS IN 2017?

It’s that time of year again where everyone has started their New Years Resolutions in hopes of them lasting. This year, instead of making resolutions to improve your own life, why not make a resolution to become more generous and help others too?

OnePoll, a market-research company, have recently conducted a survey to outline the 2016 trends in generosity and charitable giving. They talked to 2,000 Americans and 2,000 British people on the topic of generosity, and found that both groups did plenty of good deeds in 2016!

It comes as no surprise that the well-mannered, British respondents reported doing certain small good deeds more often then Americans, like holding a door for a stranger, and attending a charity event. Whereas, U.S. residents were more likely to offer a large gratuity to a server, and they were more inclined to give to the homeless, help a friend move, and pick up trash on the sidewalk.

Despite their cultural differences, both groups were equally matched in terms of how often they were generous. Over a period of six months, the average British person believes that they perform an average of 23 good deeds, while the average American reported 25 instances of generosity. We think that’s a pretty good, even if both groups wished they had been more generous!

Colin Jackson, our International Sports Director for the Wings for Life World Run and two-time 110m hurdles world champion has an idea how everyone from around the world can have a big impact in 2017.

Colin suggests, “For anyone who wants to be more generous, the Wings for Life World Run is ideal!” He goes on to explain that, “Last year our runners raised 6.6 million Euros for spinal-cord research, and they did it while having a totally unique experience. You have thousands of people on six continents, all running at the same time. That is a true global movement, with all proceeds going to a fantastic cause.” Referencing the race’s unique “moving finish line,” Colin added, “You take all that, add in the Catcher Cars, and it’s not like any other race on earth.”

As the saying goes “New Year, New Me”, so why not use Colin Jackson’s advice to become more generous in 2017 by registering and joining our global movement?

Wings for Life
Wings for Life
100% OF THE ENTRY FEE GOES TO SPINAL CORD RESEARCH
Walking again will be the best feeling ever!

Brooke Thabit, Wings for Life World Run ambassador

Running is so much easier when you know it's for such a good cause!

Kenny Belaey, Ieper, Belgium

Global partner
BF GoodrichPUMA